Thought Leadership Resources

Carl FriesenHelp your firm
reach lucrative
niche markets

Does your firm need to show it can add value in lucrative but hard-to-reach markets? We help make that easy by doing one thing really, really well – getting your firm’s ideas published in niche media that are trusted by your firm’s ideal clients.

You can count on us to work with your firm’s professionals to create effective content, find the right niche media, and get your message published.
And our promise to you is: YOU PAY FOR RESULTS, NOT EFFORT. If we can’t get that article published, you don’t owe us a cent.


The Explorer

Dig into your ideal clients’ world, with the help of the world’s leading media database, to find out which niche publications are good vehicles for your firm’s message.

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Speedy Success

We’ll work with one of your firm’s key professionals to help them create and publish an article in a niche publication relied on and trusted by people in their market. 

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Showing Expertise

If your purpose is to build your firm up as a thought leader in its field, we can help. This can include helping you create blog posts and other content showing what your firm offers.

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Latest in Thought Leadership Resources

#113 3 ways to make your content match the way your firm’s clients buy

Is your firm’s content an asset in the sales process for your firm’s services? In too many cases, I hear that the sales cycle is so long and multifaceted that it’s impossible to expect thought leadership content from actually having a noticeable impact.

If it’s not impacting, why are you doing it?

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#112 Why helping your firm keep existing clients should be your #1 priority

80 percent of our company’s business comes from existing clients.”

I heard this recently from a senior member of the marketing team at one of my biggest and longest-duration clients (18 years!!!!). That proportion is true for my firm, and I expect it’s like that for your firm too.

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#111 How marketing professionals can help get the best results from public speaking

Have you ever arranged for one of your firm’s members to give a presentation at a conference, but it seemed to be a dud from a business-development perspective?

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