Thought Leadership Resources

Carl FriesenHelp your firm
reach lucrative
niche markets

Does your firm need to show it can add value in lucrative but hard-to-reach markets? We help make that easy by doing one thing really, really well – getting your firm’s ideas published in niche media that are trusted by your firm’s ideal clients.

You can count on us to work with your firm’s professionals to create effective content, find the right niche media, and get your message published.
And our promise to you is: YOU PAY FOR RESULTS, NOT EFFORT. If we can’t get that article published, you don’t owe us a cent.


The Explorer

Dig into your ideal clients’ world, with the help of the world’s leading media database, to find out which niche publications are good vehicles for your firm’s message.

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Speedy Success

We’ll work with one of your firm’s key professionals to help them create and publish an article in a niche publication relied on and trusted by people in their market. 

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Showing Expertise

If your purpose is to build your firm up as a thought leader in its field, we can help. This can include helping you create blog posts and other content showing what your firm offers.

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Latest in Thought Leadership Resources

#108 Why you need to be ruthless in the topics you choose

How do you sell a new service that’s more expensive, slow and problematic, compared to the tried-and-true current method? You point out how your new solution helps deal with other, more pressing problems that your firm’s clients are facing.

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#107 Ignore local publications for your firm’s thought leadership content

How can you match your firm’s marketing efforts to its geographic reach? This matters because it costs money to reach potential clients, and you don’t want to waste impressions on people who won’t become clients.

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#106 Are you wasting your time trying to publish in the wrong media?

Almost every business professional knows about clients asking for something that they can’t realistically have. Maybe that’s the “Rolls Royce” version of their service, but at “Nissan Micra” prices. Or it’s having an environmental report completed next week, when it will require a year’s worth of site-specific wildlife data.

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