Thought Leadership Resources

Carl FriesenHelp your firm
reach lucrative
niche markets

Does your firm need to show it can add value in lucrative but hard-to-reach markets? We help make that easy by doing one thing really, really well – getting your firm’s ideas published in niche media that are trusted by your firm’s ideal clients.

You can count on us to work with your firm’s professionals to create effective content, find the right niche media, and get your message published.
And our promise to you is: YOU PAY FOR RESULTS, NOT EFFORT. If we can’t get that article published, you don’t owe us a cent.


The Explorer

Dig into your ideal clients’ world, with the help of the world’s leading media database, to find out which niche publications are good vehicles for your firm’s message.

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Speedy Success

We’ll work with one of your firm’s key professionals to help them create and publish an article in a niche publication relied on and trusted by people in their market. 

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Showing Expertise

If your purpose is to build your firm up as a thought leader in its field, we can help. This can include helping you create blog posts and other content showing what your firm offers.

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Latest in Thought Leadership Resources

#101 10 reasons why publication editors reject articles

It can be discouraging.

You’ve finally persuaded one of your firm’s experts to write an article for publication. You sent it off to the publication, and never even heard back from the editor. Even a couple of follow-up calls to the editor didn’t help.

So what went wrong?

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#100 Publication editor’s jargon demystifyer, Part Two

In the previous blog post (#99) I set out the definitions of some terms used in publishing print and online publications. If you’re going to work in their world, it helps to be able to understand their language.

I originally planned to put all 40-something terms in one post, but it was too long, so I chopped it into two posts.

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#99 What does that word mean? Your editor’s jargon demystifyer, Part One

Every industry has its insider terminology or jargon. That includes the editors of online and print publications. You may find them hard to understand, as they may use mysterious terms like “byline,” “query,” and “cutline.”

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