Thought Leadership Resources

Carl FriesenHelp your firm
reach lucrative
niche markets

Does your firm need to show it can add value in lucrative but hard-to-reach markets? We help make that easy by doing one thing really, really well – getting your firm’s ideas published in niche media that are trusted by your firm’s ideal clients.


You can count on us to work with your firm’s professionals to create effective content, find the right niche media, and get your message published.
And our promise to you is: YOU PAY FOR RESULTS, NOT EFFORT. If we can’t get that article published, you don’t owe us a cent.


EXPLORE OUR PACKAGES

The Explorer

Dig into your ideal clients’ world, with the help of the world’s leading media database, to find out which niche publications are good vehicles for your firm’s message.

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Speedy Success

We’ll work with one of your firm’s key professionals to help them create and publish an article that shows their expertise, as a quick “win” for you.

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Thought Leader

Claim a position in your ideal clients’ world by publishing a series of three articles, to be re-packaged as the text of an e-book or white paper showing thought leadership.

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Latest in Thought Leadership Resources

#93 3 key questions to kick-start thought leadership content creation

Many business professionals like the idea of creating thought leadership content, but they don’t know how to start – to move past that blank screen.

They may be facing a deadline for a blog post, article, speech or other content, but no topic comes to mind. They’ve clicked on “open new document,” and that’s where they’re stuck. There’s that cursor, and it hasn’t moved. Blink blink blink.

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#92 Why your firm’s blog isn’t the best way to reach new clients

What’s the best way to put your firm’s ideas in front of potential clients?

There’s no single answer to that question. You need to have access to a wide range of tools, and many touch points, before a prospective client is ready to even consider your firm’s services.

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#91 - 3 easy steps to focusing your content on your client’s needs

Have you been developing thought leadership content that does a good job of showcasing your skills, but it’s not working? It’s not showing up in topic searches on Google, and it’s not effective at convincing clients to get in touch?

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