Public speaking - Thought Leadership Resources

#111 How marketing professionals can help get the best results from public speaking

Have you ever arranged for one of your firm’s members to give a presentation at a conference, but it seemed to be a dud from a business-development perspective?

October 5, 2018
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#95 3 ways to squeeze maximum value from your firm’s speaking engagements

So you’ve arranged a presentation for one of your firm’s leading lights – we’ll call her “Janet” – and you wished her well when she left the office. Now, she’s back, and you’re asking her about what she got from it. The response you get is a sort of shrug – “I did the presentation and then I left.” No follow-up, no business cards collected, no subscriptions to the firm’s blog or social media.

October 27, 2017
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#85 Why is it so hard to get speaking gigs at your ideal clients’ events?

One of the challenges I’ve had in getting speaking gigs to the people I most want as clients is one that you may be facing as well – what you want to talk about is not always what they want to hear.

May 26, 2017
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#62 What work do you really, really want? Here’s how to get it

Where do you want to be, professionally, a few years from now? Do you want to –
• Meet the needs of an industry different from the one you serve now, maybe one that has always fascinated you?
• Get bigger clients, which are less likely to have a problem with the fees your work is worth?
• Become an advisor to your clients, offering strategic advice rather than a transactional service?
Well … get out your suitcase, we’re going traveling.

December 9, 2016
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#60 Conquer your fear of public speaking with a mindset change

Should you be putting more work into getting speaking engagements to build your personal profile as an expert in your field? Just maybe. Consider:

• Potential clients get to see what you’re like as a person
• You can interact with people from the stage, building a relationship with them
• People at the event have more respect for what you say even in ordinary conversations, because you’re wearing that “Speaker” badge (It works! Really!!)
• It looks good on social media, on your CV and on your LinkedIn profile

November 24, 2016
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#111 How marketing professionals can help get the best results from public speaking

#95 3 ways to squeeze maximum value from your firm’s speaking engagements

#85 Why is it so hard to get speaking gigs at your ideal clients’ events?

#62 What work do you really, really want? Here’s how to get it

#60 Conquer your fear of public speaking with a mindset change

#124 3 ways marketers can gain cooperation from fee-earners

#123 How to write project descriptions that help your firm sell

#122 Reach the C-suite indirectly, through the professionals they rely on

#121 Your firm’s content – getting past “telling” and on to “persuading”

#120 How to show your firm’s members are “the safe choice” (and why that matters)

#119 Get past that “But I hate writing!” barrier to thought leadership content

#118 Is your firm reaching all 4 kinds of media read by your ideal clients?

#117 What’s the one purpose of your firm’s content? Sales

#116 4 steps to helping business professionals generate content

#115 How to use content strategy to move into a new market

#114 Problem children: when articles go bad

#113 3 ways to make your content match the way your firm’s clients buy

#112 Why helping your firm keep existing clients should be your #1 priority

#111 How marketing professionals can help get the best results from public speaking

#110 What’s the best vehicle for your firm’s thought leadership content?

#109 Three “bad deals” to avoid in thought leadership content

#108 Why you need to be ruthless in the topics you choose

#107 Ignore local publications for your firm’s thought leadership content

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