Designing content that gets results
- Written by Carl Friesen
You’ve probably heard that if you want to be recognized for thought leadership, you need to “generate content.” So, what is that, exactly? This Action Guide helps you find the right topics for the content you produce — your blog posts, articles, speeches and other communications. You’ll learn two ways you can develop a topic that catches the attention of the people you want to serve — through being seen as a solution to the problems they’re facing, or helping them access opportunities.
Share this post
Carl Friesen
Carl is the Founder of the Thought Leadership Resources and helps business professionals gain the skills they need to build their profile as subject-matter experts and thought leaders.
You can connect with Carl on LinkedIn or follow him on Twitter
Email This email address is being protected from spambots. You need JavaScript enabled to view it.Media
Share this post