Designing content that gets results
You’ve probably heard that if you want to be recognized for thought leadership, you need to “generate content.” So, what is that, exactly? This Action Guide helps you find the right topics for the content you produce — your blog posts, articles, speeches and other communications. You’ll learn two ways you can develop a topic that catches the attention of the people you want to serve — through being seen as a solution to the problems they’re facing, or helping them access opportunities.
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