Staying current with developments in one’s field is important, so I attended the inaugural “Pinnacle” conference for experienced marketers, by the Society for Marketing Professional Services in October 2017.

• “I know I need to produce thought leadership content, but I don’t have the time.”
• “I hate writing, and people tell me it shows in what I write.”
• “I tried writing articles, but they kept getting turned down by editors, so I stopped.

If any of these statements describes you, you’re not alone. A lot of business professionals want to get their ideas published, but it seems like an insurmountable mountain to climb. But there is a ghostly answer to all of these concerns – specifically, a ghostwriter.