Project descriptions should be engaging and interesting, not just the facts
#123 How to write project descriptions that help your firm sell
- Written by Carl Friesen
Many project descriptions are just-the-facts descriptions of what was done on a project. This format misses out on some huge opportunities to help sell the firm’s services. To do this, a project description needs to engage the reader, keep them reading, and by the end the reader has learned something useful.
This video talks about how you can do that.
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Carl Friesen
Carl is the Founder of the Thought Leadership Resources and helps business professionals gain the skills they need to build their profile as subject-matter experts and thought leaders.
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